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Daytime view of commercial signage monument.

Maximize Impact with Effective Commercial Signage: A Case Study in 2 Dove Valley Monuments

In late 2022, Ad Light Group was entrusted with a unique opportunity – the creation of two commercial signage monuments for the Dove Valley state-of-the-art business park. This project, orchestrated by the talented team at Opus Group, demanded more than just ordinary signs. It called for a solution that would not only serve as a property-wide entry landmark but also as a multi-tenant identifier for the companies that would inhabit the space.


Dove Valley, situated in the bustling Centennial business district, is a thriving hub for both manufacturing facilities and administrative headquarters. Its strategic location, with proximity to I-25 and the Centennial airport, makes it the ideal choice for companies seeking efficiency in production while avoiding the elevated downtown lease rates often associated with Denver.


In this article, we’ll delve into the Dove Valley project and explore how commercial signage can be a powerful tool for property managers and businesses to maximize brand recognition, appeal to precision-focused tenants, and accommodate future changes.


Commercial Signage: Efficiency Meets Aesthetics

Monument showcasing precision commercial signage.

A striking monument that defines excellence in commercial signage.


One of the critical aspects of a commercial signage project is the monument’s design. It’s not merely a sign but an opportunity to marry aesthetics with functionality. In the Dove Valley project, we witnessed how thoughtful monument design can cater to precision-minded tenants while staying within budget constraints.


Commercial parks, like Dove Valley, often attract businesses with exacting standards. These businesses require facilities that are not only efficient but also reflect their commitment to quality. A well-designed monument can convey this message from the moment visitors arrive.


Efficiency in design means optimizing space, materials, and illumination. LED technology, for instance, offers a cost-effective and environmentally friendly way to ensure your monument stands out, even at night. It’s essential to work closely with experienced designers and sign manufacturers who understand the balance between aesthetics and practicality.


Tenant Updateability: Designing for the Future


In the dynamic world of commercial real estate, change is constant. Tenants come and go, and your signage should be adaptable to these shifts. The Dove Valley project exemplifies how forward-thinking commercial signage can accommodate future updates without major overhauls.


Consider modular signage systems that allow for easy panel replacements or additions. This flexibility ensures that when a new tenant moves in, their logo and branding can be seamlessly integrated into the existing monument. Such adaptability not only saves time and money but also presents an attractive feature to prospective tenants.


Commercial Signage Placement: Maximizing Brand Recognition and Functionality


Placement of your commercial monument is paramount. It should not only serve as a brand beacon but also assist with wayfinding and logistics. In Dove Valley, careful consideration was given to the monument’s location to ensure it had the maximum impact.


Strategic placement near entry points and major thoroughfares within the park ensures that it catches the eye of all who enter. Additionally, when designed with a wayfinding function in mind, the monument aids incoming shipments and guides visitors to their destinations efficiently.


Project ID Naming: Building Community and Professionalism


Choosing a name for your commercial signage project is more than just a formality; it’s an opportunity to build a sense of community and professionalism. The Dove Valley project’s name not only identified it but also resonated with the ethos of the area.


When selecting a project name, consider factors like the local community’s identity and the professional nature of commercial signage. A well-chosen name can become synonymous with the area, creating a unique identity and fostering a sense of pride among tenants and visitors alike.




Commercial signage is far more than a mere marker; it’s a powerful tool for property managers and businesses alike. The Dove Valley pro

ject showcases how effective monument design, adaptability, strategic placement, and thoughtful naming can maximize brand recognition, efficiency, and community spirit. As you embark on your commercial signage project, remember that it’s not just a sign—it’s an investment in your brand’s future. If you’re ready to start your project, our sales team at Ad Light Group is here to assist you. Click here to get in touch!


The Dove Valley project is a testament to the impact of well-executed commercial signage, and its success continues to inspire businesses and property managers in their pursuit of excellence. For more insights and updates, be sure to follow our projects on Instagram.

AMLI Rino Monument Day Web

AMLI RiNo – Multifamily Signage

The River North neighborhood in Denver, Colorado is among the fastest growing communities in the nation.  The area, formerly an industrial hub, is home to some of the most forward thinking developments in the state combining groundbreaking architecture and next-generation sustainability.  AMLI River North, a 388 unit property located on the eastern bank of the Platte River, partnered with Ad Light to develop a multifamily signage package that drew inspiration from the area’s character and molded for a modern luxury multifamily design.

The main entry monument incorporated the community’s logo of an abstract rhino and embellished the dimensionality with a 2 layer design, standing the first layer off by an inch to allow for golden illuminated on an outlined backer.  For the graphics package, Ad Light embraced the existing graffiti and integrated it into the design by scanning the walls with a high definition camera and replicating the artwork on the new prints.  ADA signage employed raw materials such as steel and bolts to convey the industrial theme throughout while maintaining ADA standard for tactile lettering and visibility.

Projects like these are a great example of how architectural signage can carry the history of the locality while catering to the next generation of the community.

ADA thumbnail

Custom ADA Signage – 4 Materials for Stunning Designs

Custom ADA signage provides our clients with endless opportunities to broadcast their branding.  Materials ranging from photopolymer, glass, wood, and metals allow us to create custom architectural signage that enhances any environment while meeting all ADA criteria.  In this article, we’ll show you how different materials provide their own set of benefits and design advantages.


Photopolymer ADA Signage
Custom ADA Signage - Photopolymer

Custom Photopolymer ADA Sign

Photopolymer signage is the industry standard option when considering interior ADA.  It’s easy to work with, cost effective, and allows for any design to painted or printed on the first or second surface.  This is our most common interior ADA substrate and can be found in dozens of different applications from multi-family & healthcare to education & entertainment.  We have secured a partnership with Nova Polymer to source large volumes of high-grade materials which allow us to offer our clients the best pricing available and an unlimited scope of design options with customer photopolymer ADA signage.

Most ADA photopolymer signs range from 1/8″ thick to 1/4″ thick but can be ordered in 3/8″ and 1/2″ as well.  We offer an exterior grade photopolymer which is especially designed to withstand heat and direct sunlight, perfect for outdoor applications like garden style apartment buildings and exterior stair core entries that require ADA design and fabrication.


Glass ADA Signage

Ad Light is proud to be one of the only glass sign providers in the Front Range and have found our clients love this option for their interior signage projects.  Glass sets itself apart from other materials with an instantly recognizable elegance stemming from crisp edges, deep textures, and brilliant colors.  Light interacts with glass in such a way that no other material can, bringing paint colors and prints to life through clarity and dimension.  Standard thickness for glass is 1/4″ when used in interior ADA signs, but can be ordered in varying dimensions and even layered.

Manufacturing glass ADA signage is a specialized process requiring skill, experience, and premium equipment to execute properly.  The staff at Ad Light has over 10 years of experience in glass manufacturing and our understanding of the process from procurement, design, blasting, and specialized painting results in the highest level of quality in the final products. Our sandblasting machine was imported directly from Italy and has been meticulously maintained to ensure our custom glass ADA signage are manufactured to our Ad Light standard and satisfy all ADA requirements.  It’s also an outstanding material to pair with aluminum and steel.  Check out some examples of glass ADA signage from our Solana Lucent Station project here.


Custom ADA Sign - Wood with Photopolymer panel

Direct printed logo on wood backer with Photopolymer ADA panel

Wood ADA Signage

Wood provides an excellent opportunity to tie in architectural elements in corridors, entries, and anywhere else you might want to bring some organic design to your space.  We have seen a major shift to using wood material in our custom ADA signage and have found several ways to help our client incorporate any species of wood into their sign systems.

Conventional sign standards like individually mounted characters are still used, but 3D printed raised characters and symbols are certainly the wave of the future for ADA signage.  Ad Light is proud to offer all methods of incorporating raised characters and symbols to any material (except water, and yes, we’ve tried).  See an excellent example of custom wood ADA from our COLAB project here and another great example can be found on our Instragram page here!


Metal ADA Signage

Metals such as aluminum, steel, brass, and bronze are great options in creating stunning designs that can pair with architectural features in any setting.  It is truly amazing how many different finishes can be achieved with metal.  For example, aluminum alone can come in brushed, polished, painted, or anodized – each option having countless variations to choose from.  The expert designers and consultants at Ad Light can help choose which of these design elements will best fit your project and how we can bring your branding to life with metal signage.  See some beautiful examples of metal signage used at Fremont Residences here!



Exterior letter sign at Modera LoHi

Modera LoHi

Modera LoHi, located in the heart of Denver’s Lower Highlands neighborhood, is an upscale multifamily property. Ad Light Group was contracted by Mill Creek Residential to fabricate and install all interior and exterior signage. The exterior design included a 25′ wall sign and a sleek, modern projecting sign near the property’s entrance. The interior scope included all wayfinding, restroom, room and unit ID signs. The Ad Light Group team also created and applied dusted window vinyl in the front office and colorful brick wrap graphics for the amenity rooms to provide extra branding for the shared spaces. The sign package designed by Norris Design was fabricated and installed by Ad Light Group.

Wayfinding kiosk along the High Line Canal in Aurora

High Line Canal

The High Line Canal Trail is a 71 mile long continuous trail which spans across 11 governmental jurisdictions in Colorado. The pedestrian trail alongside the High Line Canal allows residents to enjoy nature in an otherwise urban environment. The recreational trail is also used by more than 500,000 people annually! ArtHouse Design strategically developed and designed the wayfinding program. Ad Light Group was contracted directly by the City of Aurora to build and install signage for the trail section running through Aurora, Colorado. The scope included fabricating and installing trail signs, street signs, and a wayfinding kiosk. The posts supporting the trail signage appear as wooden beams, but are actually powder coated square aluminum tubes. By using aluminum in place of wood, the signs are more durable, weather resistant, and will be able to be used and enjoyed for all future visitors and trail users.

Wood and stone monument sign at Alliance Residential Montane

Alliance Residential | Montane

Broadstone Montane is a luxury residential community in Parker featuring breathtaking views of Colorado’s mountains and valleys. Ad Light Group partnered with Alliance Residential to build and install all interior and exterior signage which was designed by Worboys Design. The project featured a custom fabricated curved monument sign, directionals, ADA signs, unit IDs, and parking signs. Using wood, aluminum, and steel for materials, we were able to incorporate the brand’s alpine style throughout the property’s signage.

Exterior address sign at Denver Water

Denver Water

Ad Light Group partnered with Mortenson Construction, Stantec (formally RNL), and Iron Horse Architects to fabricate and install signage at Denver Water’s updated headquarters. The campus was under renovation between 2016 and 2020. The overall scope included large custom wall graphics, ADA signs, wayfinding signage, and exterior identification monuments for the updated facilities. A notable part of the project was Ad Light Group’s in-house design and fabrication of a custom Denver Water history timeline. The timeline features informational panels attached to vintage water pipes and is displayed in the Three Stones building.