Ad Light Group | Commercial Signage
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Maximize Impact with Effective Commercial Signage: A Case Study in 2 Dove Valley Monuments

In late 2022, Ad Light Group was entrusted with a unique opportunity – the creation of two commercial signage monuments for the Dove Valley state-of-the-art business park. This project, orchestrated by the talented team at Opus Group, demanded more than just ordinary signs. It called for a solution that would not only serve as a property-wide entry landmark but also as a multi-tenant identifier for the companies that would inhabit the space.


Dove Valley, situated in the bustling Centennial business district, is a thriving hub for both manufacturing facilities and administrative headquarters. Its strategic location, with proximity to I-25 and the Centennial airport, makes it the ideal choice for companies seeking efficiency in production while avoiding the elevated downtown lease rates often associated with Denver.


In this article, we’ll delve into the Dove Valley project and explore how commercial signage can be a powerful tool for property managers and businesses to maximize brand recognition, appeal to precision-focused tenants, and accommodate future changes.


Commercial Signage: Efficiency Meets Aesthetics

Monument showcasing precision commercial signage.

A striking monument that defines excellence in commercial signage.


One of the critical aspects of a commercial signage project is the monument’s design. It’s not merely a sign but an opportunity to marry aesthetics with functionality. In the Dove Valley project, we witnessed how thoughtful monument design can cater to precision-minded tenants while staying within budget constraints.


Commercial parks, like Dove Valley, often attract businesses with exacting standards. These businesses require facilities that are not only efficient but also reflect their commitment to quality. A well-designed monument can convey this message from the moment visitors arrive.


Efficiency in design means optimizing space, materials, and illumination. LED technology, for instance, offers a cost-effective and environmentally friendly way to ensure your monument stands out, even at night. It’s essential to work closely with experienced designers and sign manufacturers who understand the balance between aesthetics and practicality.


Tenant Updateability: Designing for the Future


In the dynamic world of commercial real estate, change is constant. Tenants come and go, and your signage should be adaptable to these shifts. The Dove Valley project exemplifies how forward-thinking commercial signage can accommodate future updates without major overhauls.


Consider modular signage systems that allow for easy panel replacements or additions. This flexibility ensures that when a new tenant moves in, their logo and branding can be seamlessly integrated into the existing monument. Such adaptability not only saves time and money but also presents an attractive feature to prospective tenants.


Commercial Signage Placement: Maximizing Brand Recognition and Functionality


Placement of your commercial monument is paramount. It should not only serve as a brand beacon but also assist with wayfinding and logistics. In Dove Valley, careful consideration was given to the monument’s location to ensure it had the maximum impact.


Strategic placement near entry points and major thoroughfares within the park ensures that it catches the eye of all who enter. Additionally, when designed with a wayfinding function in mind, the monument aids incoming shipments and guides visitors to their destinations efficiently.


Project ID Naming: Building Community and Professionalism


Choosing a name for your commercial signage project is more than just a formality; it’s an opportunity to build a sense of community and professionalism. The Dove Valley project’s name not only identified it but also resonated with the ethos of the area.


When selecting a project name, consider factors like the local community’s identity and the professional nature of commercial signage. A well-chosen name can become synonymous with the area, creating a unique identity and fostering a sense of pride among tenants and visitors alike.




Commercial signage is far more than a mere marker; it’s a powerful tool for property managers and businesses alike. The Dove Valley pro

ject showcases how effective monument design, adaptability, strategic placement, and thoughtful naming can maximize brand recognition, efficiency, and community spirit. As you embark on your commercial signage project, remember that it’s not just a sign—it’s an investment in your brand’s future. If you’re ready to start your project, our sales team at Ad Light Group is here to assist you. Click here to get in touch!


The Dove Valley project is a testament to the impact of well-executed commercial signage, and its success continues to inspire businesses and property managers in their pursuit of excellence. For more insights and updates, be sure to follow our projects on Instagram.


August 28, 2023


Monument, Non-illuminated, Wayfinding