Westend Apartments, located next to City of Cuernavaca Park in Denver, Colorado, is a multi-building complex with endless views of the city. The residential property’s branding features illustrations of iconic Denver locations such as LoDo, Confluence Park, Riverfront Park, and more. The illustrations are displayed on the exterior and interior signage, including a large illuminated color changing LED wall at the front leasing lobby entrance. Ad Light Group’s design team made sure the building’s exterior signage and illuminated wall were highly visible from I-25 to attract the growing Denver population. The sign project was designed, fabricated, and installed by Ad Light Group for Carmel Partners.