Ad Light Group | WCU | Monument Sign
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  • University Secondary Monument Sign

Enhancing Western Colorado University’s Image with a Striking Monument Sign in Gunnison, Colorado


Monument signs play a crucial role in creating a lasting impression and conveying a sense of identity for institutions and businesses. Recently, Western Colorado University in Gunnison, Colorado, took a significant step in enhancing its visual presence with the creation of a remarkable monument sign. In this article, we’ll delve into the journey of designing and installing the monumental sign, in collaboration with Mesa Properties, that not only showcases the university’s brand but also draws inspiration from the expertise of Ad Light, a Denver-based custom monument sign fabricator. The monument’s masonry structure adds a touch of timeless elegance to this remarkable project.


If you’re interested in exploring more about this project, you can check out our project post on our Instagram page through this link: Project Post on Instagram


And if you’re inspired to embark on a similar project or have future signage needs, don’t hesitate to get in touch with us through this link: Contact Ad Light

University Monument Sign in Afternoon Sun

The monument sign, designed in collaboration with Mesa Properties, stands as a symbol of pride and identity for Western Colorado University.


The Importance of Monument Signs

Establishing a Distinct Identity


Monument signs are more than just markers; they are symbols of identity. For Western Colorado University, located in the picturesque town of Gunnison, establishing a strong and distinct identity was paramount. The monument sign, designed in collaboration with Mesa Properties, serves as a beacon of pride for students, faculty, and alumni, while also capturing the attention of passersby.


Navigational Aid


Monument signs are also valuable navigational aids, especially for large campuses like Western Colorado University. The new sign, a collaborative effort between the university and Mesa Properties, provides clear directions to visitors, helping them find their way around the campus. This feature enhances user experience and ensures that everyone can easily locate their desired destination.


Advertising and Promotion


Beyond identity and navigation, monument signs can be powerful marketing tools. In this digital age, a physical monument sign can be an excellent offline advertisement. For Western Colorado University, the sign not only reinforces its brand but also indirectly promotes the institution to the local community and prospective students, taking cues from the expertise of how Ad Light in crafts custom monument signs in Denver, Colorado.


The Design Process with Mesa Properties



Reflecting the University’s Spirit


Designing the monument sign for Western Colorado University was a meticulous process, led by the skilled designers at Mesa Properties. The goal was to encapsulate the spirit of the institution, its values, and its beautiful mountainous surroundings. The final design, a collaborative effort between the university and Mesa Properties, achieved this by blending modern aesthetics with natural elements, creating a harmonious and visually appealing structure. The masonry structure forming the pillar of the monument sign adds an element of timeless beauty to the design.


Materials and Durability


The choice of materials for a monument sign is critical, especially in a region like Gunnison, Colorado, known for its extreme weather conditions. The selected materials for Western Colorado University’s sign, with input from Mesa Properties, were not only visually appealing but also highly durable. The masonry structure, crafted with care, not only enhances the sign’s longevity but also adds a touch of classic elegance to the overall design. This ensures that the sign will withstand the test of time, providing a long-lasting representation of the university.

University Secondary Monument Sign

Illumination for Visibility


To maximize the impact of the monument sign, it was equipped with LED lighting. This not only ensures visibility at all hours but also adds a touch of elegance to the sign, making it a striking feature day and night. The use of LED lighting also takes inspiration from the innovations of Ad Light, known for their expertise in fabricating custom monuments in Denver, Colorado, showcasing modern and dynamic aspects of monument sign design.


Digital Signage Integration for Effective Communication


Embracing Digital Signage


One of the standout features of Western Colorado University’s sign, in collaboration with Mesa Properties, is the integration of digital signage. This addition takes the monument sign to a whole new level, enabling the university to update messages, promote upcoming events, and enhance general communication.


Versatility and Timely Updates


Digital signage in the monument sign provides unparalleled versatility. It allows Western Colorado University to swiftly update important messages, such as event schedules, campus news, and emergency alerts. This real-time communication ensures that students, faculty, and visitors stay informed and safe.


Promoting University Events


The ability to showcase upcoming events on the digital signage portion of the monument sign is a game-changer. Whether it’s highlighting a sports game, an academic conference, or a cultural event, the sign serves as a powerful promotional tool, reaching both the campus community and the broader public.


Conclusion on Monument Signs


Western Colorado University’s new sign in Gunnison, Colorado, stands as a testament to the institution’s commitment to identity, navigation, and promotion, made possible through a collaborative effort with Mesa Properties and drawing inspiration from the Ad Light in custom monument sign craftsmanship. With its thoughtful design, durable materials, LED illumination, and integrated digital signage, this sign not only enhances the university’s image but also attracts attention and serves as a model for businesses and institutions alike.

The masonry structure forming the pillar of the monument adds a touch of timeless elegance, making this project a true masterpiece. For those searching for “monument sign Denver,” this article highlights how a well-executed sign, in collaboration with experts in the field, can be a game-changer in establishing a strong presence and identity in any location while harnessing the power of digital signage for effective communication.


October 3, 2022


Illuminated, Monument